If you offer suspension testing in NZ, you may already be a few steps ahead of your competitors. Suspension testers and related equipment can be very costly, so in order to make the most out of your investment, you should look into promoting your suspension testing services effectively.
But how do you do this?
Word Of Mouth
When it comes to workshops, word of mouth is incredibly important. Each and every customer that you deal with should be given exceptional customer service so that they’ll feel confident in recommending your services to their friends and family members. Ensure that you tell everyone that walks into your workshop about your new suspension tester or that you offer suspension testing services.
That being said, you cannot rely on word of mouth alone.
Run A Special
Running a special could be a great way to bring awareness to your suspension testing services and may get more people to try out the service than if you marketed it at its standard price. Bringing in new customers is always great for workshops because if you offer an impressive service, they could stay with you for life.
But how do you market a suspension testing special?
Online marketing is definitely your friend, and you should look into using it to your advantage as much as possible. You should focus on local SEO, and local keywords as suspension testing services will only be of interest to those in your local community. Other than that, you should look into social media marketing.
Good Marketing Material
You should have an eye-catching logo, at the very least. Investing in good marketing material is essential when it comes to advertising any of your services. Find a good graphic designer and spend some money investing in great marketing material if you haven’t done so already. It will make your business appear more trustworthy and attractive.
Looking to purchase a suspension tester in NZ? Get in touch with the team at MAHA Premium Workshop Equipment today! We’d be more than happy to discuss our equipment options with you and answer any questions you may have!